Expand Outdoor Weber is a competition-within-a-competition targeted to all national PRSSA chapters to promote the Hall Global Entrepreneurship Center’s Outdoor Weber competition on their respective campuses. Competitors put together and execute a public relations or marketing plan that is judged on its reach and engagement. The goal is to grow the Outdoor Weber program to a larger audience. This program gives students with outdoor product ideas the chance to grow their ideas into businesses. The target audience for the campaign is college students who meet the eligibility requirements. Ogden Peak Communication’s objective is to attract PRSSA chapters to enter the mini-competition. The firm will also manage the competition.